Format & Call Letters
Adult Contemporary - KREZ FM
104.7 KREZ plays gtreat songs from great artists. We're the only Adult Contemporary Station in playing 80’ and 90’s, and the best hits of today. With an enormous amount of variety and family-friendly programming, 104.7 KREZ is welcomed in professional offices, restaurants, and retail stores.
104.7 KREZ's targets consumers with a high disposable income.
Target Audience: 104.7 KREZ is targeted for women 25-54 with the core being Women 25-49.
The adult female consumer is one of the most lucrative groups for local retailers to reach.
104.7 KREZ continues to dominate in its target demo. 104.7 KREZ targets active consumers with purchasing power.
Artist Profile: 104.7 KREZ is full of great hits from core artists like Elton John, Maroon 5, Journey, Bruno Mars, Madonna, Kelly Clarkson, Michael Jackson and Cobie Caillat, Fleetwood Mac, REO Speedwagon, Adele, Train, Matchbox 20, John Mayer and many more.
Get exposure to thousands of affluent customers each week with 104.7 KREZ.
104.7 KREZ listeners have spending power.
Age: 104.7 KREZ targets woman in the prime 25-54 demographic.
Gender: Females 12+ favor 104.7 KREZ.
- 60% of 104.7 KREZ are female, 40% are male.
The majority of this important demographic falls significantly into the 25 to 55 age group.
- 6% of 104.7 KREZ listeners are adults 65+.
- 12% of 104.7 KREZ listeners are adults 55 to 64 years old.
- 22% of 104.7 KREZ listeners are adults 45 to 54 years old.
- 25% of 104.7 KREZ listeners are adults 35 to 44 years old.
- 21% of 104.7 KREZ listeners are adults 25-34 years old.
- 14% of 104.7 KREZ listeners are adults 18-24 years old.
Household Income: 104.7 KREZ listeners have high earning power.
- 49% of 104.7 KREZ listeners have an income over $75,000.
- 11% of 104.7 KREZ listeners have an income of $60,000 - $74,999.
- 8% of 104.7 KREZ listeners have an income of $50,000 - $59,999.
- 8% of 104.7 KREZ listeners have an income of $40,000 - $49,999.
- 8% of 104.7 KREZ listeners have an income of $30,000 - $39,999.
- 7% of 104.7 KREZ listeners have an income of $20,000 - $29,000.
- 9% of 104.7 KREZ listeners have an income less than $20,000.
Occupation: 104.7 KREZ targets individuals who are employed fulltime in a variety of occupations including: owner, manager, professional, clerical, trade, skilled sales, and technical.
Education: 104.7 KREZ listeners listeners are well educated.
- Over 43% Completed college or more.
- Over 22% Have completed some college.
- Over 26% Completed high school.
- Over 60% of 104.7 KREZ listeners have attended college.
Number of people in household under 12 years of age:
- None 63%
- One 21%
- Two 10%
- Three or More 4%
104.7 KREZ listeners are in their prime earning and spending years.
104.7 KREZ targets affluent home owners. 72% of 104.7 KREZ listeners own a home. A huge category with these consumers is home improvement and home decorating.
Home Spending:Started or completed in the past 2 years:
- Interior painting/wall paper
- Landscaping or yard improvements
- Exterior painting/staining
- Energy conservation projects
- Floor tiles or vinyl flooring
- Installed windows or doors
- Other home project(s)
104.7 KREZ listeners are huge shoppers with purchasing power.
104.7 KREZ Listeners
104.7 KREZ exclusive AC format allows advertisers to reach a large consumer group that can’t be reached with any other station.
- Purchased a wide variety of electronic devices including computers, tablets, smart phones, MP3 players, video games, and HDTV's.
- Were big consumers of furniture, mattresses, major appliances, and automobiles.
- Purchase fine and costume jewelry, cosmetics, perfume, and skin care products.
- Enjoyed going out to restaurants often every month. Almost 90% went out in the past month.
- Purchased men and women's clothing, children clothing, men's and woman's shoes and accessories.
Investments: 104.7 KREZ targets listeners who have high incomes and invest in mutual funds, stocks/bonds, retirement programs, savings accounts, etc.
Activities: 104.7 KREZ attracts listeners who are very active participating in exercise and fitness, biking, golfing, gardening, and hiking.
104.7 KREZ listeners enjoy going out to music concerts, sporting events, bars and restaurants.
104.7 KREZ listeners are in their prime income and spending years.
Here's Why 104.7 KREZ Targets Women
80% of all (male, female, and child) apparel purchases are made by women.
94% of all home furnishing purchases are controlled by women.
85% of all household spending is controlled by women.
50% of new computers are bought by women.
91% of all real estate purchases are influenced by a woman.
20% of home purchases are made by single women.
85% of all new vehicle purchases are directly influenced by a woman.
92% of packaged goods spending is controlled by women.
52% of all new vehicle purchases are made by women.
70% of travel decisions are made by women.
92% of all vacation travel decisions are influenced by women.
55% of wine purchases are made by women.
45% of all electronics purchases are made by women.
61% of all electronics purchases are influenced by a woman.
90% of women participate in decisions that affect household investment and retirement accounts.
Source: Bridget Brennan, author of Why She Buys and recognized expert on women consumer behaviors and motivations.
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